Before I begin, this year the Toronto Coffee & Tea Expo will be from April 14-15 and Vendor Tickets are STILL available! As an independent or small cafe, I would highly recommend getting in to get both eyes and lips on what I’m sure are some delicious items!
The cost for vendor space for the weekend is as follows:
STANDARD SPACE → $950
PREMIUM SPACE → $1250
BRAND EXPERIENCE AREA → $1600
Love it or hate it, it’s safe to say that Toronto and it’s beautiful people love two things → independent coffee shops, and Instagram. It now feels as though these two totally independent aspects of life have become mutually inclusive; one cannot exist without the other. As a coffee shop owner or manager, you might be wondering how you can leverage your products and their Instagrammability for the upcoming summer season! Let the marketing experts at ReUp provide you with 3 key tips...
- HAVE A UNIQUE BRAND IDENTIFIER
Jimmy’s Coffee is the perfect example of an eye-catching brand identifier with their signature yellow lids! No matter where you are in the city you can spot a yellow lid and think.. ‘Mm I would love a Jimmy’s right now’. This concept transcends onto Instagram. A photo of a white cup with the signature yellow top held up against a Toronto graffiti wall is like a right of passage for millenials into downtown life.
Whether it’s a unique cup, coffee sleeve, pastry bag, straw, sticker.. it doesn’t matter. People getting takeaway items from your shop are like street-walking marketers, and a little detail can go a long way in establishing and drawing attention to your brand.
- FOCUS ON A WOW-FACTOR ITEM
What brings people to your front door? This item should not only be yummy, of course, but it needs to have something else. Maybe you sell some of the biggest croissants in the city, or maybe you make lattes with crazy vibrant colours. With a plethora of good eats to choose from in the city, what is it about your one wow-factor item that people just have to try?
Summer 2017 saw customers lining up in droves to get their hands on activated charcoal ice cream. Why? Simply because propped up against a white subway tile background, a charcoal soft serve cone is probably the most gorgeous thing you’ll ever see. It’s also delicious.
- HONE IN ON AT LEAST ONE PHOTO-OP SPOT IN YOUR SHOP
This doesn’t mean you need to deck out your entire shop with Pinterest-worthy interiors…
Maybe you have some cool and quirky tile work?
Maybe, like FIKA Cafe, you have a beautiful book wall?
Maybe you have a funny sign.. cool artwork.. a sunny corner with lots of plants?
It doesn’t matter what the photo-worthy characteristic of your shop is-- as long as it fits your brand and overall vibe, and it unique. People want to feel like they’ve not only purchased a quality product, but has an interesting and enriching experience that they can share with friends!